Neiman Marcus Cake Recipe: Easy, Rich, Gooey Perfection

Neiman Marcus Cake is the ultimate blend of indulgence and simplicity a rich, buttery dessert topped with a luscious cream cheese layer, all made effortlessly with a boxed cake mix. Perfect for potlucks, holidays, or even a casual weeknight treat, this crowd pleaser is quick, reliable, and always a hit. In this article, we’ll dive into the origins of Neiman Marcus Cake, why it’s gained cult favorite status, and how to master it in your own kitchen. You’ll also find answers to common questions, plus expert tips on variations, storage, and serving for any occasion.

Neiman Marcus Cake sliced into bars on white plate
Gooey Neiman Marcus Cake sliced and ready to serve
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Neiman Marcus Cake Recipe: Easy, Rich, Gooey Perfection

Neiman Marcus Cake is an indulgent, buttery treat with a gooey cream cheese topping. Easy to make, crowd-pleasing, and budget-friendly!

  • Author: Lina
  • Prep Time: 10 mins
  • Cook Time: 45 mins
  • Total Time: 55 mins
  • Yield: 12 servings 1x
  • Category: Cakes, Desserts
  • Method: Baking
  • Cuisine: American
  • Diet: Vegetarian

Ingredients

Scale

1 box yellow cake mix

1/2 cup unsalted butter, melted

3 eggs (divided)

8 oz cream cheese, softened

4 cups powdered sugar

1 tsp vanilla extract

Instructions

1. Preheat oven to 350°F and grease or foil-line a 9×13-inch baking dish.

2. In a bowl, combine cake mix, 1 egg, and melted butter. Press into dish as the base layer.

3. Beat cream cheese until smooth. Add remaining eggs, vanilla, and powdered sugar. Mix until creamy.

4. Spread topping evenly over the base layer.

5. Bake 40–45 minutes, until golden and set at the edges.

6. Cool completely before slicing. Chill for cleaner cuts.

Notes

You can swap the yellow cake mix for chocolate or lemon for a twist.

Allow cake to cool before slicing to maintain gooey texture.

Store refrigerated for up to 7 days, or freeze tightly wrapped for up to 1 month.

Nutrition

  • Serving Size: 1 slice
  • Calories: 380
  • Sugar: 40g
  • Sodium: 280mg
  • Fat: 18g
  • Saturated Fat: 11g
  • Unsaturated Fat: 6g
  • Trans Fat: 0g
  • Carbohydrates: 50g
  • Fiber: 0g
  • Protein: 4g
  • Cholesterol: 70mg

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What Makes Neiman Marcus Cake So Irresistible

How I Fell for Neiman Marcus Cake


I’ll admit it I didn’t grow up baking. When I first heard of something called “Neiman Marcus Cake,” I figured it was just another fancy name for a fussy dessert. But I was so wrong. A neighbor brought it to a bake sale, and one bite later, I was asking for the recipe. Turns out, this indulgent cake is as unpretentious as it is delicious. It’s made with a boxed cake mix and a gooey cream cheese layer that bakes up into a golden, crackly top. I couldn’t believe something this good was so easy.

Back in my kitchen, while my teens argued about homework and my husband tried to sauté frozen peas (yes, again), I made the Neiman Marcus cake. And wow it quickly became one of our family’s favorites. It reminds me a bit of my beloved Banana Cottage Cheese Pancakes simple ingredients, wildly good results.

What Is Neiman Marcus Cake, Really?


Neiman Marcus cake isn’t actually from the department store. It’s a cheeky name for a decadent treat that feels upscale but is totally down to earth. Think of it as a cross between a gooey butter cake and a blondie, with a rich base and a luscious cream cheese topping that cracks ever so slightly as it cools.

The magic is in the texture: a chewy edge, soft middle, and a sweet, slightly tangy top layer that almost tastes like cheesecake. It’s the kind of dessert that disappears from the pan in minutes ask me how I know. If you’re into easy, crowd pleasing desserts like cottage cheese egg bites but want something sweet, this is it.

The keyword “Neiman Marcus cake” has earned its place in baking circles for a reason: it delivers big flavor without stress. And if you’re short on time but want that “wow” factor, this cake is your secret weapon.

How to Make Neiman Marcus Cake + Expert Tips

The Foolproof Way to Bake Neiman Marcus Cake

Making a Neiman Marcus cake couldn’t be simpler. You start with a box of yellow cake mix yes, really and blend it with melted butter and eggs to form a thick, rich base. Press that into a lined 9×13-inch baking dish and get ready for the magic.

The topping is where things get decadent. Cream cheese, powdered sugar, eggs, and a splash of vanilla come together in a velvety mixture that you pour right over the crust. This is what creates the gooey, cheesecake-like layer on top.

After about 40–45 minutes in the oven at 350°F, the top will look golden, puffed, and slightly crackly. Let it cool completely before slicing (if you can wait), or better yet, chill it for ultra-clean cuts.

Just like my Cottage Cheese Bagels, the beauty is in the simplicity.

Top Tips for Neiman Marcus Cake Success

Here’s what I’ve learned after baking this cake more times than I can count:

Room-temperature ingredients matter. Softened butter and cream cheese blend much better, giving you a smooth batter and topping.

Line your pan with foil or parchment. This helps lift the cake out easily once it’s cool and avoids sticking. It’s the same trick I use when prepping freezer friendly treats like cottage cheese pizza crust.

Don’t overbake. The cake should be slightly jiggly in the center when you pull it from the oven. It will firm up as it cools, keeping that irresistible gooey texture.

Whether it’s your first time or your fiftieth, the Neiman Marcus cake is a reliable, rewarding dessert that tastes like you spent hours in the kitchen even though you didn’t.

Variations, Serving Ideas & Storage Tips for Neiman Marcus Cake

Delicious Twists on the Classic Neiman Marcus Cake

Neiman Marcus Cake served with whipped cream and berries
Serve with berries or whipped cream for a special touch


One of the best things about a Neiman Marcus cake is how easy it is to tweak. The classic yellow cake mix is just the beginning. Try using chocolate for a brownie like base, or spice cake mix in the fall for cozy vibes. Even lemon cake mix gives a fresh twist with tangy flair that pairs perfectly with the cream cheese topping.

You can also fold shredded coconut or chopped pecans into the base for added texture. Or swirl in raspberry preserves before baking think Neiman Marcus Cake meets coffee cake. It’s just like the flexible nature of high-protein pancakes once you learn the base, the flavor possibilities are endless.

Serving & Storing: Keep It Gooey and Fresh


Serve slices as-is for a simple indulgence, or dress them up. A dusting of powdered sugar, a drizzle of caramel, or a dollop of whipped cream instantly turns it into a showstopper. Fresh berries, especially strawberries or raspberries, offer a bright contrast to the rich cream cheese layer. And let me tell you, a warm square with a scoop of vanilla ice cream? Absolute perfection.

As for storing:
At room temperature (in an airtight container): lasts 1–2 days.
Refrigerated: keeps fresh for 5–7 days ideal for make-ahead planning.
Frozen: Wrap each slice tightly in plastic wrap, then foil. They’ll stay fresh and delicious for up to one month.

To serve from frozen, thaw overnight in the fridge and bring to room temperature before slicing. The texture holds up beautifully just like the day you baked it.

If you’re the type who meal preps savory egg bites, you’ll appreciate how well this sweet version works into your weekly plan, too.

Conclusion: A Cake That’s Fancy Without the Fuss

Neiman Marcus Cake proves that indulgent desserts don’t have to be complicated. With just a handful of pantry staples and one mixing bowl, you can create a treat that tastes like it came from a high-end bakery. Its rich, gooey cream cheese topping over a buttery cake base makes it absolutely unforgettable. Whether you’re baking for a celebration, a quiet evening at home, or simply because it’s Tuesday, this cake never disappoints.

And maybe that’s what I love most about it. It’s real, approachable, and just a little bit fancy kind of like the life I try to build in my own kitchen. Where frozen pizza used to be dinner, now there’s this rich, golden cake that brings my family to the table, forks in hand, with no complaints. It’s not perfect, but it’s full of heart. And that’s what makes it a keeper.

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Why is it called a Neiman Marcus Cake?

Despite the name, the Neiman Marcus cake doesn’t come from the luxury department store. The title likely emerged as a tongue in cheek way to make this rich, buttery dessert sound fancy like it belongs in a boutique bakery. It adds a little mystique to a cake that’s secretly made from pantry staples. Think of it like those indulgent desserts you find in high end cafés, but you get to enjoy it at home just like your favorite weeknight dinner hacks, only sweeter.

What are people saying about the taste of Neiman Marcus Cake?

One word: irresistible. Fans rave about the gooey top and buttery crust. It’s the kind of dessert people try once and immediately ask for the recipe. The contrast of textures slightly crispy edges, soft middle, creamy top is unforgettable. If you’ve made my cottage cheese pancakes before and loved that rich yet light combo, this cake will be your next obsession.

Is Neiman Marcus Cake the same as Gooey Butter Cake?

Very close! The two share a lot: yellow cake mix, cream cheese topping, and that signature gooey texture. However, Neiman Marcus cake is typically sweeter and more indulgent, often with variations in flavor like chocolate or almond. Both are excellent, and both prove you don’t need a bakery degree to bake something magical.

Does Neiman Marcus sell this cake?

Nope Neiman Marcus does sell gourmet foods, but not this cake. It’s a viral recipe that’s become a home-baking legend all on its own. That’s part of its charm: it looks upscale, tastes incredible, and yet you made it in your own oven.

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Hi, I’m Lina! I’m a 43-year-old home cook and mom of two, serving up easy, soul-hugging recipes for real-life families. Join me for delicious and reliable baking recipes. Everything from cakes, brownies, cheese cake and cookies to bars, quick breads, and more. Every recipe is tested, perfected, and made to inspire confidence in your kitchen. Happy baking!